Why should you shop with d’amor?

As jewellers with a legacy, we are cognizant of the implicit trust you have placed in us by choosing to shop with d’amor. Drawing on our collective expertise, we have designed an experience that promises you multiple reasons to continue your relationship with us.

Brand Values

We keep You at the centre of all our innovations and process planning. It is your language, preference and convenience that guides every single action of ours. Be it our collections and the emotions it conveys, securing your transactions, ease of navigation through the website or the flexibility to change your purchase order at any point during the process – the control will always remain at Your fingertips.

Coming from a legacy of having been a part of our patron’s memorable events for generations, we hold values and relationships at very high priority. We appreciate and value the trust you place in our judgement when you choose one of our creations to convey your sentiments. Our entire team, including our contractual partners, is bound by a code of ethics that they have to sign before we start working together that draws a promise to fulfill our business responsibilities with complete honesty and integrity. Any compromise on this will lead to immediate annulment of all their services. This is followed without exception.

You are our inspiration and the muse for our creations. All our pieces are designed keeping in mind that each of You is unique. And with each wish fulfilled, we innovate some more to identify newer and improved ways of making dreams come true. The technology that we use for achieving that perfect cut, our processes for ensuring the product reaches you in perfect condition – all are constantly under the scanner to arrive at the most convenient solution for you. And this quest for perfection through innovation can only be achieved with your constant feedback on your engagement with us.


Your trust is of paramount importance to us. And hence we seek Certification & Hall marking of every single piece that comes out of our workshops.

Design and Craftsmanship

With years of experience at choosing the right cut or depth of stone that captures the personality of the wearer, you will find our craftsmen par excellence.

Bespoke designs

As frontrunners on the landscape of jewellery-makers, we also offer the unparalleled option to customize any piece of your choice to your pick of stone from our repertoire – an industry first

Extensive catalogue

Our catalogue that boasts of exhaustive designs across categories is, unarguably, the widest you will come across in the industry. This is driven by our designers’ commitment to showcase every option so that you have a Choice in the truest sense of the word.


All our policies are clearly spelt out on our website, and they are all followed to the T – without exception. You will be kept informed at every stage of progress in the process of your purchase being shipped to you. We value our relationship with you and hence transparency in all engagements is our only choice.

Convenient and time-saving

With our entire collection available online, you may now browse through it and make a selection at your convenience. Our services such as customizability of the piece is also available at the click of the mouse. Now, say Goodbye to the hours spent sitting on a stiff chair in a shop and depending on the counter salesman to show you designs that take her fancy. Your jewellery destination is just a click away!